Why we need to collect user data
Mikv.by properties* are just like other websites – we need to learn more about our users to make our services better. We collect data about how our site is used, which helps us discover bits of content that are the most relevant to our audience and improve the interface. Details about what we do with site user data are outlined in the corresponding section below.
All data analysis procedures are carried out in-house.
What kind of data we collect
We collect data via cookies, which are small text files that are used to uniquely identify your browser. Cookies are placed onto your computer by our system and can later be accessed by our servers to get the statistics we need for site optimization. We also use our own server data logs. Cookies and data logs can indicate user status (new or returning), the version of the browser used, device make and model, session duration, number of pages viewed, landing pages, and other non-personally identifiable information. Cookies and data logs are collected in aggregate and not tied to an individual.
To measure the effectiveness of particular pieces of content, we may use web beacons, also known as clear gifs or web bugs. They are small, pixel-sized graphic objects with unique IDs which are not stored on your hard drive. Instead, a web beacon is inserted into a bit of content to track how users engage with it. The information gathered by web beacons is not personally identifiable.
What we do with user data
We use non-personally identifiable information (PII) to test and optimize our website design and technical performance, improve the usefulness and overall usability of our website, find and fix bugs, and to provide you with tailored content. We also need these depersonalized statistics to analyze site usage trends, collect aggregate demographic information about our user base, develop new products and offers, as well as gauge the effectiveness of our marketing communications.
How we treat PII data you knowingly submit
Your choices about non-PII and PII data that you provide
Any other questions
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